When I saw this book, I remembered seeing a TV piece of Joe McNally’s work, Faces of Ground Zero-Giant Polaroid Collection. Being an avid photographer it was only natural for me to purchase this paperback book. I have just completed reading this book and I must say the photography secrets that I have gotten are second to none. The writing approach that Joe uses is one of the things that makes me love this book. He will start off with a description of a photo and the history behind it, he then presents a picture that serves as the topic and finally the techniques that went into taking the shot. This includes the challenges you are likely to face when taking this or related shots. The approach resonates with the ‘For Dummies’ approach of teaching although Joe takes it a notch higher with his in-depth analysis of specific photography techniques. There are no topics that are left hanging. Everything that was meant to be covered in the book is dealt with. This is an informative book that will challenge and inspire at the same time. My advice is to have a notebook and a pen handy as you read through. Like I pointed out earlier, this is an inspiring piece and you will get the idea bulbs every so often. After you are done reading you will definitely want to try out some of the tricks. You will appreciate the dynamism that is in each image. Every image should have a story and this book will teach you on how to take pictures that tell self-explanatory stories. Joe’s workshops are worth an arm and a leg and are always packed. Am glad though because for only $35.83 I was able to acquire the expertise of an acclaimed photographer with prestigious honor to back it up! I have to point out that this is not a beginners’ guide to photography. Joe points out specific techniques he used when shooting some of his pictures. It is the story that will let you in on the techniques that he used. I would have loved it if he went easy on the stories and more on the various photography techniques. A single shot can’t explain all the techniques but again the book offers real insights on specific topics and the book is worth it since Joe is a brilliant photojournalist and it counts for a good read.